ORPHEUS
2024
A premium packaging system for ORPHEUS’ Resurrection Serum and Bio-Luminous Dewy Essence — two hero products within the brand’s biotech skincare line. Unlike the wider product range, these boxes introduce a more elevated visual treatment through soft gradients, holographic linework, and a more complex structural design with an inner cradle. The design balances scientific precision with a sensorial, almost otherworldly softness. Gradient surfaces move from cool violet to luminous green and deep electric purple, referencing cellular renewal, night rituals, and the regenerative power of the Resurrection Flower. The unfolding structure adds a tactile layer to the experience, transforming the packaging from a simple carton into a premium reveal.
Photographer
Tatiana Priadko
Creative Direction
Sandra Pettinelli
Art Direction
Mary Grazia





